Value Based Shopping with Chris Rhodes

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Main Street Matters with Elaine Parker and Alfredo Ortiz explores the intersection of small business and government policy. With more than 90 million Americans either owning or depending on small business for their household income, policies like taxes, regulations, and access to credit have a huge effect on the American Dream. Elaine and Alfredo talk with small business owners, government officials and office holders, and experts about everything from education to the labor market on this interesting and entertaining podcast.

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Friday, September 1

In this episode, Elaine Parker & Jamey Bowers welcome Chris Rhoades. Chris is a founding partner of Veebs. Veebs is the Value Based Shopping app that makes it effortless for people to shop brands based on their values, during their regular shopping trips to the store. For $0.99 per month, Veebs customers choose from a set of values, scan the barcodes of products they are considering buying, and the app displays a V-Score for those products and parent companies.  If the V-Score is high then the product aligns well to the customers' values settings; if it is low, Veebs will suggest alternative products that align better to their values. The Main Street Matters Podcast is part of the Salem Podcast Network - new episodes debut every Wednesday & Friday. For more information visit

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